Maybach Foundation paying tribute to Maybach X Virgil Abloh

On December 1st and December 2nd, 2021, the Project MAYBACH concept car from Virgil Abloh was revealed in Miami at the Rubell Museum – taking place during the Miami Art Basel. The Maybach Foundation mourns the loss of the barrier breaking designer whose legacy will undoubtedly be remembered by future generations.

The unique collaborative concept creation that the legendary visionary Virgil Abloh designed together with Gorden Wagener, Mercedes-Benz’s chief design officer, is a true ground-up concept car:
This e-Maybach car is described as “a collaborative electric show car designed to inspire the next generation, and forever question the status quo,” which helps to redefine modern luxury vehicles.” What better way to do it than with and a name that has been breaking innovative barriers since its existence: Maybach!

This is Abloh’s second project with Mercedes-Benz, after reimagining the Mercedes-Benz G Class last year, coinciding with the 100th year anniversary of Karl Maybach and his father Wilhelm debuting the first Maybach W 3.

The Maybach Foundation is proud to have officially participated at this honorable event in person. Our Executive Director of the Maybach Foundation, Corinna Basler, Executive Director of the Maybach Foundation was onsite to represent Uli Maybach and the Maybach Foundation. This event was a homage to Virgil Abloh. We know his legacy—and his love for art will live on in his designs.

100 Years Of Maybach

The celebration of Maybach in Munich during the International Auto Show (IAA) was an incredible, outstanding event that honored 100 years of Maybach automotive iconic excellence. It also served as the official world premier for two brand new Mercedes-Maybach cars, the new Mercedes-AMG und G-Class models. This special function was the world premiere of the limited anniversary edition “Edition 100.” This is a milestone for the Mercedes-Maybach brand in a historical context and underlines Mercedes-Maybach as a creator brand with the highest standards and is an example of the strength and prestige.
“What is good must also be beautiful.” – stated Karl Maybach. ‘This was the credo of Wilhelm and Karl Maybach at the beginning of the 20th century. The father and son were regarded as gifted designers and trailblazers in automotive luxury and pioneers in matters of style. With a simple-sounding formula, they created highly complex things: perfection and craftsmanship paired with innovation, both technically and in terms of workmanship. This is what the name Maybach stands for to this day.’ (Mercedes-Maybach, Press Release 28. September 2021)
Included in the 100 Years of Maybach automobiles celebration event, the The Maybach Foundation was invited by the Daimler AG to join as a key participant!

This was an impressive event and our Founder and President of the Maybach Foundation, Mr. Ulrich Schmid-Maybach was invited to join this special and meaningful celebration, together with Bitte Seeger (Executive of the Daimler AG) and Philipp Schiemer (Top End Vehicles and CEO Mercedes-AMG GmbH). The experience was an exceptional success with excited guests participating and enjoying the brilliant shows centered around the Maybach brand. The celebration was moderated by Victoria Swarovski and accompanied with live entertainment. The speech by Ola Kaellenius (CEO of Daimler AG) was very insightful and promising regarding the future development of the Maybach brand. Uli Maybach and Ola Kaellenius had a fruitful and inspiring panel conversation regarding that topic as well.

Ulrich Schmid-Maybach, great-grandson of Wilhelm and grandson of Karl Maybach, represents the values of the Maybach family in the fourth generation: philanthropy, creativity, innovation, quality, and enthusiasm. “There is no greater luxury than knowing you have the best,” says Uli Maybach. “Maybach’s self-image as the ‘ultimate inventor’ goes back to its own history of origin, and to the quality claim, Made in Germany. Always with the objective , to create something out of nothing, to transmit that wisdom to subsequent generations and to foster a culture of creativity and innovation.” (Mercedes-Maybach, Press Release 28. September

IAA Maybach Brand Workshop

The Maybach Foundation participated in the exclusive IAA Maybach Brand Workshop in Munich, Germany on September 5th, 2021. President and Founder Ulrich Schmid-Maybach joined the panel discussion, “100 years of Maybach: A World of Excellence, Where did it Start, & Where Does It Go?” Also on the panel were Philipp Schiemer, (Head of Top-End Vehicle Group, Daimler AG) and Hartmut Sinkwitz (Director Interior Design, Daimler AG). They key topics for the panel were: The Maybach history and heritage, the future and the vision of the Maybach brand going forward.



“Maybach Story, as the ultimate automobile creator, goes back to the origin of the Maybach family and to the essence of “quality made in Germany.” “This archetype, where those who made something from nothin, established and transferred generational wisdom and then formed a culture of creativity and innovation around it.”, says Ulrich Schmid-Maybach. Uli emphasized the relevance of mentorship and how it has a long-lasting impact. The Maybach Foundation was established in 2005 is a nonprofit organization that honors the lifetime work of Wilhelm and Karl Maybach. The next generations of innovators will be molded proactively with mentorship groups implemented by the Maybach Foundation. “Your best future is helping someone find theirs.”,confirms Uli Maybach – as it explains the deep purpose behind this nonprofit and what it enables. You can find more information on our website www.maybach.org

At the IAA Maybach Brand Workshop, the Maybach Foundation was presented in a dedicated partner exposition booth to introduce and elaborate our innovative, digital educational projects. The event was joined by 30 exclusively selected international journalists. We additionally attended the Sneak Peek World Premiere of two new profoundly special Maybach car models. Congratulations to the Mercedes-Maybach brand and its team!



At the IAA Maybach Brand Workshop, we have also proudly presented the new Maybach Foundation book: Our History, Your Future – which provided a review of the Maybach Foundation projects since the establishment of our organization.

Pebble Beach – The Concourse d’Elegance

The Maybach team was well represented at the 70th anniversary of the Monterey Autoweek in Pebble Beach – The Concourse d’Elegance.

Each year, the finest collector cars gather on the 18th fairway of Pebble Beach Golf Links to compete to be named Best of Show – the ultimate award for automobiles. Experts critique their elegance, technical merit, and history. Very important this weekend was the future development of the Maybach brand. We invited people from our Maybach network to connect, provide input and enjoy this spectacular event. The atmosphere is breathtaking in this historic venue. The first event in Pebble Beach took place in 1950. Over such a long period and many such events, one of the most interesting car shows in the world has emerged. The ambience on the Pebble Beach Concourse is simply exquisite while being relaxed, professional – and all about car loving.


The Founder and President of the Maybach Foundation Ulrich Schmid-Maybach also connected with Dimitris Psillakis (CEO, Mercedes-Benz USA), in a fruitful and productive exchange.

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