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The Next Century

The Next Century Original: Wallpaper – The Next Century

Im Jahr 1921 begannen Wilhelm Maybach und Karl Maybach, Vater und Sohn, ihre Karriere als Automobilbauer. Seitdem ist der Luxuswagen mit dem Doppel-M-Logo für seine Kombination aus Komfort, Handwerkskunst und technischer Innovation bekannt. Heute ist Mercedes-Maybach nicht nur in der Automobilbranche bekannt, sondern steht branchen- und generationsübergreifend für Innovation und Wertschätzung und lebt die Legende, sich immer wieder neu zu erfinden.

Die Definition von Luxusautos ändert sich heute subtil, da das Durchschnittsalter der Kunden in den Kernmärkten weltweit immer jünger wird. Vor diesem Hintergrund wird die Marke, die in diesem Jahr die Hundertermarke überschritten hat, ihr Produktportfolio mit einem vollelektrischen SUV auf Basis einer rein elektrischen Modularchitektur für die Luxus- und Oberklasse weiter ausbauen.

Der Mercedes-Maybach EQS Concept ist ein Ableger des Segments, der auf einer rein elektrischen Architektur basiert und nach dem Konzept der “Vorwärtsentwicklung” gebaut ist. Das markanteste optische Merkmal ist die fließende Formgebung, die mit der niedrigen Frontschürze beginnt, über die abfallende A-Säule und das glatte Dach bis hin zum Heckspoiler fließend verläuft. Die fließende Form scheint auch die Einstellung von Mercedes-Benz zum Übergang in ein neues technologisches Zeitalter anzudeuten. Dazu Gorden Wagener, Chief Design Officer der Daimler AG: “Mit diesem SUV-Konzept werden wir die Marke in 100 Jahren in eine elektrische Zukunft überführen. Es basiert auf der modularen Architektur von Mercedes-Benz für Elektrofahrzeuge der Luxus- und Oberklasse und bringt die Einzigartigkeit des Maybach in eine emissionsfreie Zukunft in China.” Wagener sagte weiter: “In Kombination mit den neu gestalteten, aerodynamisch optimierten SUV- Karosserieproportionen definieren wir den Luxus-SUV der Zukunft neu.”

Das EQS Concept ist Teil dieser Mission – ein rein elektrisches Fahrzeug, das nicht nur nachhaltige Mobilität ermöglicht, sondern auch den Innenraum des Fahrzeugs auf ein neues Niveau von Geräusch- losigkeit und Komfort hebt. Das EQS Concept ist Teil dieser Mission – ein rein elektrisches Fahrzeug, das nicht nur nachhaltige Mobilität ermöglicht, sondern auch den Innenraum des Fahrzeugs auf eine ganz neue Ebene der Geräuschlosigkeit und des Komforts hebt. “Das seriennahe Konzeptfahrzeug verfügt über modernste elektrische Antriebstechnik, ein innovatives Infotainmentsystem mit MBUX-Ultra- Linked-Bildschirmen sowie die für Maybach typische Handwerkskunst und Innenausstattung, die ein einzigartiges Produkterlebnis schaffen. Mit der Einführung der zukünftigen vollelektrischen SUV-Baureihe bauen wir unsere führende Position im Premium-Luxussegment auf die Elektromobilität aus.” Philipp Schiemer, Leiter der Premium Cars Group der Mercedes-Benz AG und Vorsitzender der Geschäftsführung von Mercedes-AMG, sagte.

In einem Gespräch mit dem Markenerben Ulrich Schmid- Maybach sagte dieser: “In den letzten 15 Jahren haben wir viele Projekte abgeschlossen und ein einflussreiches Mentor-Mentee-Programm etabliert. Wir haben ein Maybach-Online-Museum und ein Maybach- Autoregistrierungssystem geschaffen, um das bedeutende und vielfältige Niveau der Maybach-Innovationen der letzten 100 Jahre zu zeigen.” Vom neuen vollelektrischen SUV bis hin zum zukunftsorientierten Zeitgeist liegt der Glaube, mit der Zeit zu gehen, seiner Meinung nach darin, sich gegenseitig zu helfen – “Deine beste Zukunft ist, anderen zu helfen, ihre zu finden.” Bereits im Alter von zehn Jahren begann Wilhelm Maybach eine Lehre als technischer Zeichner in der Maschinenfabrik der Bruderschaft, wo er seinen Mentor Gottlieb Daimler kennenlernte. — Ulrich Schmid-Maybach nannte seinen Slogan “Unsere Geschichte, Ihre Zukunft”. Dies zeigt auch, wie wichtig dem Unternehmen die Mentorenschaft ist, denn es möchte jungen Menschen helfen, die nächsten Innovatoren zu werden.

Ulrich Schmid-Maybach und sein Team planen, ihre digitale Bildungsplattform und Online-Präsenz um ein Online-Maybach-Museum zu erweitern. Und sie werden eine Flash-Ausstellung der Maybach- Stiftung entwickeln, um die Errungenschaften von Vater und Sohn Wilhelm Maybach und Karl Maybach besser zu präsentieren und zu zeigen, wie ihre Innovationsgeschichte sie zu Ikonen der deutschen Ingenieurskunst gemacht hat. Vielleicht ist es diese Geschichte, die Mercedes-Maybachs ständiges Streben nach Innovation hervorgebracht hat, den Katalysator, um Lösungen für die dringenden Heraus- forderungen von heute und der nahen Zukunft zu finden.

Mercedes-benz.com

Maybach Foundation paying tribute to Maybach X Virgil Abloh

On December 1st and December 2nd, 2021, the Project MAYBACH concept car from Virgil Abloh was revealed in Miami at the Rubell Museum – taking place during the Miami Art Basel. The Maybach Foundation mourns the loss of the barrier breaking designer whose legacy will undoubtedly be remembered by future generations.

The unique collaborative concept creation that the legendary visionary Virgil Abloh designed together with Gorden Wagener, Mercedes-Benz’s chief design officer, is a true ground-up concept car:
This e-Maybach car is described as “a collaborative electric show car designed to inspire the next generation, and forever question the status quo,” which helps to redefine modern luxury vehicles.” What better way to do it than with and a name that has been breaking innovative barriers since its existence: Maybach!

This is Abloh’s second project with Mercedes-Benz, after reimagining the Mercedes-Benz G Class last year, coinciding with the 100th year anniversary of Karl Maybach and his father Wilhelm debuting the first Maybach W 3.

The Maybach Foundation is proud to have officially participated at this honorable event in person. Our Executive Director of the Maybach Foundation, Corinna Basler, Executive Director of the Maybach Foundation was onsite to represent Uli Maybach and the Maybach Foundation. This event was a homage to Virgil Abloh. We know his legacy—and his love for art will live on in his designs.

Mercedes-Maybach Manufaktur

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SALON 80 Maybach

Global Citizen – 100 Years of Maybach

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GLOBAL CITIZEN – 100 YEARS OF MERCEDES MAYBACH

100 Years Of Maybach

The celebration of Maybach in Munich during the International Auto Show (IAA) was an incredible, outstanding event that honored 100 years of Maybach automotive iconic excellence. It also served as the official world premier for two brand new Mercedes-Maybach cars, the new Mercedes-AMG und G-Class models. This special function was the world premiere of the limited anniversary edition “Edition 100.” This is a milestone for the Mercedes-Maybach brand in a historical context and underlines Mercedes-Maybach as a creator brand with the highest standards and is an example of the strength and prestige.
“What is good must also be beautiful.” – stated Karl Maybach. ‘This was the credo of Wilhelm and Karl Maybach at the beginning of the 20th century. The father and son were regarded as gifted designers and trailblazers in automotive luxury and pioneers in matters of style. With a simple-sounding formula, they created highly complex things: perfection and craftsmanship paired with innovation, both technically and in terms of workmanship. This is what the name Maybach stands for to this day.’ (Mercedes-Maybach, Press Release 28. September 2021)
Included in the 100 Years of Maybach automobiles celebration event, the The Maybach Foundation was invited by the Daimler AG to join as a key participant!

This was an impressive event and our Founder and President of the Maybach Foundation, Mr. Ulrich Schmid-Maybach was invited to join this special and meaningful celebration, together with Bitte Seeger (Executive of the Daimler AG) and Philipp Schiemer (Top End Vehicles and CEO Mercedes-AMG GmbH). The experience was an exceptional success with excited guests participating and enjoying the brilliant shows centered around the Maybach brand. The celebration was moderated by Victoria Swarovski and accompanied with live entertainment. The speech by Ola Kaellenius (CEO of Daimler AG) was very insightful and promising regarding the future development of the Maybach brand. Uli Maybach and Ola Kaellenius had a fruitful and inspiring panel conversation regarding that topic as well.

Ulrich Schmid-Maybach, great-grandson of Wilhelm and grandson of Karl Maybach, represents the values of the Maybach family in the fourth generation: philanthropy, creativity, innovation, quality, and enthusiasm. “There is no greater luxury than knowing you have the best,” says Uli Maybach. “Maybach’s self-image as the ‘ultimate inventor’ goes back to its own history of origin, and to the quality claim, Made in Germany. Always with the objective , to create something out of nothing, to transmit that wisdom to subsequent generations and to foster a culture of creativity and innovation.” (Mercedes-Maybach, Press Release 28. September

IAA Maybach Brand Workshop

The Maybach Foundation participated in the exclusive IAA Maybach Brand Workshop in Munich, Germany on September 5th, 2021. President and Founder Ulrich Schmid-Maybach joined the panel discussion, “100 years of Maybach: A World of Excellence, Where did it Start, & Where Does It Go?” Also on the panel were Philipp Schiemer, (Head of Top-End Vehicle Group, Daimler AG) and Hartmut Sinkwitz (Director Interior Design, Daimler AG). They key topics for the panel were: The Maybach history and heritage, the future and the vision of the Maybach brand going forward.

 

 

“Maybach Story, as the ultimate automobile creator, goes back to the origin of the Maybach family and to the essence of “quality made in Germany.” “This archetype, where those who made something from nothin, established and transferred generational wisdom and then formed a culture of creativity and innovation around it.”, says Ulrich Schmid-Maybach. Uli emphasized the relevance of mentorship and how it has a long-lasting impact. The Maybach Foundation was established in 2005 is a nonprofit organization that honors the lifetime work of Wilhelm and Karl Maybach. The next generations of innovators will be molded proactively with mentorship groups implemented by the Maybach Foundation. “Your best future is helping someone find theirs.”,confirms Uli Maybach – as it explains the deep purpose behind this nonprofit and what it enables. You can find more information on our website www.maybach.org

At the IAA Maybach Brand Workshop, the Maybach Foundation was presented in a dedicated partner exposition booth to introduce and elaborate our innovative, digital educational projects. The event was joined by 30 exclusively selected international journalists. We additionally attended the Sneak Peek World Premiere of two new profoundly special Maybach car models. Congratulations to the Mercedes-Maybach brand and its team!

 

 

At the IAA Maybach Brand Workshop, we have also proudly presented the new Maybach Foundation book: Our History, Your Future – which provided a review of the Maybach Foundation projects since the establishment of our organization.

Pebble Beach – The Concourse d’Elegance

The Maybach team was well represented at the 70th anniversary of the Monterey Autoweek in Pebble Beach – The Concourse d’Elegance.

Each year, the finest collector cars gather on the 18th fairway of Pebble Beach Golf Links to compete to be named Best of Show – the ultimate award for automobiles. Experts critique their elegance, technical merit, and history. Very important this weekend was the future development of the Maybach brand. We invited people from our Maybach network to connect, provide input and enjoy this spectacular event. The atmosphere is breathtaking in this historic venue. The first event in Pebble Beach took place in 1950. Over such a long period and many such events, one of the most interesting car shows in the world has emerged. The ambience on the Pebble Beach Concourse is simply exquisite while being relaxed, professional – and all about car loving.

 

The Founder and President of the Maybach Foundation Ulrich Schmid-Maybach also connected with Dimitris Psillakis (CEO, Mercedes-Benz USA), in a fruitful and productive exchange.

The Maybach Exelero

Power. Many things could come to mind when you think of that word. Let’s narrow it down a little more and consider what cars embody that profound word. No car fits the description better than the one-of-a-kind Maybach Exelero. With its unique build and sleek design, it stands out from any crowd.

You might be surprised to learn where the story begins. It goes all the way back to 1938, with a German tire company called Fulda. They wanted to build a car with the sole intent of using it to test their new high-performance tire called the Fulda Carat Exelero. Coachbuilders Dorr & Schreck were initially tasked with building the automobile capable of sustaining 200km/h (124mph) over a significant distance and chose to collaborate with Maybach Motorenbau and aerodynamicist Freiherr Reinhard Koenig Fachsenfeld. This project gave birth to the ‘W38 Stromlinienfahrzeug’. This car was heavy and fast, capable of pushing the new tires to the limit.

You might notice that the W38 Stromlinienfahrzeug and the Maybach Exelero look very similar, and that is no coincidence. Fast forward nearly 70 years and Fulda wanted another car built with their tires as the centerpiece. It was important that the new car would pay homage to the history of the project, and also reach the speed of 217 mph.

The task of designing the most expensive Maybach car, to many’s surprise, was given to four students from the Pforzheim Design Academy. It took nine months for one of the students’ designs to be chosen, with Fredrik Burchhardt being the student with the winning idea. Similar to the old W38 being a smooth body built on a Maybach SW38 chassis, the new Exelero took on a coupe body on the chassis of a Maybach 57 limousine.

You might not know this but Maybach built engines for tanks in the 20th century, and this car felt like one. At nearly 7 feet wide, 20 feet long, and 5 feet tall, this beast of a car packs some serious punch. It’s loaded with a V12 engine, which was necessary since it weighed over two and a half tons. To eclipse the 217mph mark, some tweaks were necessary. The displacement was increased to 5.9 liters, a larger radiator, turbos, and intercoolers, were fitted. These adjustments resulted in 0-60mph in just 4.3 seconds.

After 25 months, the final product was revealed to the public at the Tempodrom in Berlin, Germany on the 11th of May 2005. The best part was that the car had already done what it was made to do, breach 217mph. Actually, it peaked at 218mph at the Nardo Ring just weeks before being unveiled in Berlin.

Once the Exelero had served its purpose, Maybach put it up for sale, exchanging hands a few times over the years. It was initially bought by diamond industrialist Andre Action Diakite Jackson for $5,000,000, who lent it to Jay-Z for his “Lost One” music video. It was then bought by European Entrepreneur Arnaud Massartic for an unknown amount and then was put on the market again in 2011 for $8,000,000. This was the most viral exchange as the rapper Birdman made it known that he would be the one to purchase it, although it is unconfirmed whether or not he actually paid for it.

Since then, it is thought to be in the hands of Frank Rickert, the founder of Mercedes-Benz’s tuner, Mechatronik. It has been a quiet couple of years for the Maybach Exelero, with its most recent cameo being in an episode of Supercar Blondie’s Youtube Channel.

With its instantly-recognizable figure and relentless power, the Exelero is a proud member of the Maybach automotive family.

Here’s What Makes A Mercedes Maybach Worth $65,000 More Than An S-Class

The Mercedes-Benz S-Class is one of the most important cars Mercedes-Benz makes. Being the flagship of Mercedes’s lineup, it cannot be anything short of excellent. With the most recent W222 generation, Mercedes knocked it out of the park. The new S-Class is spacious, luxurious, well-appointed, quiet, and it drips with presence. Mainly, the new S-Class is a near-perfect vehicle, so what makes a Maybach S-Class worth $65,000 more than a standard S-Class?

The discerning Maybach consumer demands the height of luxury, whether they choose to drive their Maybach or whether they choose to be chauffeured. For those who prefer being driven, Maybach has extended both the wheelbase and length of the S-Class by nearly 10 inches to afford interior occupants more passenger space. This increase in size also amounts to an increase in the vehicle’s physical presence. The extra length of the Maybach makes it a sleeker and more recognizable design. No one’s bound to mistake the Maybach for a standard S-Class. Its length is a helpful indicator that this car is something very special: a Maybach.


(Photo: Daimler AG)

Speaking of styling indicators, there’s a lot more than differentiates a Maybach than just the length. Noticeable is the unique chrome treatment of the front bumper and the Maybach emblem on the C-pillar. A Mercedes-Maybach also features a chrome b-pillar, which serves as a visual cue separating the driver and passenger compartment of the vehicle. One may also notice the Maybachs unique grille as compared to the standard S-Class. It’s a pinstriped design first premiered on the Vision Mercedes-Maybach 6 in 2016 and is inspired by the pinstriping found on high-end suits.

If you feel the Maybach S560 still looks a little too close to the normal Mercedes S-Class, Mercedes offers options to make your Maybach even more distinctive. On the wheel front, there are three Maybach exclusive designs, including a historical monoblock style wheel. For those who’d like to set themselves apart, even more, Mercedes also offers exclusive two-tone paint options in historical color samples. Two-tone Maybachs may draw a comparison to the optional two-tone paint featured on the Maybach 57s and 62s of the previous decade, though don’t let that fool you into thinking two-tone paint is dated. Mercedes has modernized two-tone paint with nine two-tone options available, ranging from subtle grey and black combinations to striking green and beige combos.

Of course, the hallmark of a true Maybach is an interior that is less of a cabin and more of a sanctuary. The Maybach S-Class comes standard with beautiful quilted elements. While you can find quilted seats in some Kia’s today, Maybach ups the ante with quilted seats, a quilted dashboard panel, partially quilted roof insert, and optional quilted center console panels, and more. In other words, Maybach allows you to quilt pretty much everything.


(Photo: Daimler AG)

Spring for the Executive Rear Seat Package Plus and you get first-class airplane-style table trays alongside heated and cooled cup holders. You can also option a refrigerated box and Maybach exclusive champagne flutes. The optional champagne flutes are just as exclusive as the Maybach they are designed for. Made for Maybach by ‘Robbe & Berking’, they are cast in 925 sterling silver and are designed to snap into any Maybachs rear cupholders. They are also a perfect complement to whichever Maybach they reside in.

A new Discovery : Unique Treasures for our Growing Archive

Recently we have received a new accession in Friedrichshafen from the Schmid-Maybach private collection – an extensive collection of photographs, letters, and other documents. This treasure with many pictures, some of which have never been published before, will be cataloged in the coming weeks.

Most of the images we have received are prints made on photographic paper ; some are negatives. Each individual requires special and different treatment to ensure that it will last longer and will be available for future generations. Photos, when being printed, need chemicals to develop the image on the paper. The photographic paper is watered in a final step in the darkroom. However, a certain amount of these chemicals remains and could further potentially damage the image when not appropriately treated. Thereby, it is essential to use acid- free storage materials and pay attention to using high quality-plastics (or avoiding them completely). Plastics — if not of high quality can emit gases that are potentially damaging to the photographs. Glassine paper is a material that ticks these boxes, which is why we frequently use them. It is acid-free, does not emit gases, and also to a certain degree blocks light (though this is a side effect rather). Light and high temperatures are additional factors that need to be considered when working with old photographs.

Historic photographs feat. Karl Maybach and others stored in glassine paper Negatives are especially tricky. They contain the image information on clear material, the latter being the glass in early examples (something we luckily have in this collection too) or acetate. Negatives are irreplaceable originals and contain much more image information than an image printed from it. When scanning negatives with the appropriate scanner, one can produce very large files with high resolution that allow them to print big or zoom in closely. While delivering better image quality, they are also much more fragile.

Living in the digital age, it is essential to digitize. It enables many things : to show reproductions in environments where the original could not be situated, for example, due to adverse light conditions and, very importantly, allows to present the images to a global audience via the internet and on social media. In the following posts, we want to make use of that very aspect to present bits of the Maybach history to a global audience. We will give insight into our finds, the process of digitization, and of course the exciting stories that connect our discoveries to the Maybach history.

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